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Top 100: No. 31: The Habit Burger Grill

September 21, 2012

The Habit Burger Grill

Irvine, Calif. / No. of units: 50

When Brent Reichard first started working at The Habit in 1969, little did he know he would take on the restaurant's ownership four years later. In 1973, Brent and his brother, Bruce, borrowed some money from their parents to purchase The Habit, and 43 years later, have grown the company to 50 locations. In addition to locations throughout California and three in Arizona, The Habit has deployed a state-of-theart truck to cater parties and events for 100-500 people. The restaurant chain also paid homage to the sweet potato in 2011, launching sweet potato fries in December.

Download the complete 2012 FastCasual Top 100.