September 4, 2012
27 Au Bon Pain
Boston / No. of units: 321
The 33-year-old French bakery-inspired concept undertook a major makeover in 2011 with a brand overhaul and the implementation of a store refresh and remodel program. Au Bon Pain also has initiated a franchising push, pursuing growth within its five preferred trade channels: city-center office buildings, transportation centers, hospitals, universities and malls. The chain's expansion strategy is to fill in markets in the East, Southeast and Midwest before opening markets west of the Rockies in five to seven years.
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