News

Top 100: MOOYAH No. 4

February 18, 2012

4. MOOYAH

Frisco, Texas / No. of units: 18

With a renewed focus and invigorated growth plan, MOOYAH Burgers, Fries & Shakes is all beefed up and raring to go — on toward national prominence, that is.

Following a year of changes that included the appointment of Alan Hixon as the burger brand’s new president, as well as a revamp of the brand, MOOYAH has emerged as a real competitor in the growing better-burger segment. With 18 units in operation, the Frisco, Texas-based chain has unveiled big plans for strategic growth outside of Texas, signing area development deals with franchisees in Arkansas and Louisiana.

According to Rich Hicks, who co-founded MOOYAH with his partner, Todd Istre, the chain is aiming to open another 221 restaurants going forward.

“Considering that the company just began franchising in 2007, the growth of the brand has been phenomenal,” Hicks said. “Arkansas and Louisiana are big steps toward becoming a national brand.”

In addition to its Texas-based locations, MOOYAH already operates one restaurant in Tennessee.

“We aren’t just growing to grow,” Hicks added. “These new agreements represent strategic partnerships with passionate people who have strong track records and are enthusiastic about joining us.” 

Hixon agreed, saying, “Our new agreements are not just franchising for franchising’s sake. We are a brand that is quickly moving into the national spotlight with a clear purpose and better menu. … It’s an exciting time to be in the burger business.” 

Hixon further indicated that while he was pleased with the chain’s growth in 2009 and 2010, he expects the chain’s performance in 2011 “to be even stronger.”

— By Elissa Elan