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Top 100: Menu Trends – Embracing beer and alcohol

Embracing beer and alcohol is number seven on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Menu Trends.

December 19, 2014

Embracing beer and alcohol is number seven on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Menu Trends.

During 2013, more alcohol appeared on menus across fast casual concepts all over the country. Chains such as Starbucks started experimenting with beer and wine, and Chipotle debuted craft beers and margaritas in some markets.

Millennials are ordering more premium and above-premium beers and liquor, which is driving many places to increase their selections. Research shows millennials like craft beers more than traditional domestic beers. In July, Buffalo Wild Wings began offering a new craft beer that was designed specifically to be enjoyed with wings. BurgerFi opened its first location to feature a fully stocked bar and a menu that included alcoholic varieties of its popular dessert concretes.