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Top 100: Menu Trends – Concentration on breakfast

Concentration on breakfast is number four on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Menu Trends.

December 26, 2014

Concentration on breakfast is number four on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Menu Trends.

Dietitians — and your mother — have said for years that breakfast is the most important meal of the day. Now it's become truer for fast casual restaurants, too. Proof: the many bakery-cafés such as Einstein Bros. that are continuing to see market growth. And as other concepts take notice, those cafés are having to differentiate by offering a broader menu selection.

Uncle Maddio's is an example of a concept experimenting in the space. The chain dipped its toe into the breakfast pool in December by testing a breakfast menu at its Charlotte, N.C., location. The test included breakfast pizzas, panini and Break-zones, which are breakfast calzones.

"We are very excited to now offer breakfast at Uncle Maddio's Pizza Joint in uptown Charlotte," said Jerry Licari, Uncle Maddio's Charlotte-area franchise owner. "Our customers are craving more from Uncle Maddio's, and we are happy to deliver with innovative and creative new breakfast items, along with fresh fruit, premium coffee and fresh-squeezed juices."