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Top 100: Menu Innovations - Burger-in-a-bowl

November 22, 2012

No. 8: Burger-in-a-bowl

If you've ever layered so many toppings on a burger that it literally slipped off thebun, then you can probably appreciate the burger-in-a-bowl concept. The menu item has done phenomenally well at chains such as The Counter, which launched "Burgers in a Bowl" in 2010. The menu item, now featured on a variety of burger-chain menus, allows guests to select from a choice of several proteins and an array of cheeses, toppings, sauces and buns. The menu item lets even carb-conscious consumers enjoy a customizable burger made just the way they like it.

Download the complete 2012 FastCasual Top 100.