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Top 100: Marketing Campaigns – Orange Leaf's "Go Orange for No Kid Hungry" Campaign

January 6, 2015

Orange Leaf's "Go Orange for No Kid Hungry" campaign is number 5 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Marketing Campaigns.

To help raise awareness of childhood hunger in America, Orange Leaf launched its "Go Orange for No Kid Hungry" campaign in September. Each location sold limited-edition "Go Orange" commemorative cups for $1, with 75 cents of each sale going to Share Our Strength’s No Kid Hungry campaign. Customers who participated also received a coupon for three free ounces of froyo on their next visit.

The campaign, tied to the opening of the chain's 300th store, surpassed its $50,000 goal, selling more than 100,000 cups and raising $80,000 for the program, said Reese Travis, CEO of Orange Leaf.