31. Jason’s Deli Beaumont, Texas / No. of units: 219 This 32-year-old purveyor of deli sandwiches, salads and soups continued its five-year push to go healthier. Adapting to its customers’ suggestions led to some menu changes in 2010, such as the elimination of all artificial colors and dyes. This decision follows previous, similar resolutions to remove high fructose corn syrup, trans fat and MSG from all dishes. The brand also launched a new marketing push in 2010 with its first-ever television ads.
January 8, 2012
31. Jason’s Deli Beaumont
Texas / No. of units: 219
This 32-year-old purveyor of deli sandwiches, salads and soups continued its five-year push to go healthier. Adapting to its customers’ suggestions led to some menu changes in 2010, such as the elimination of all artificial colors and dyes. This decision follows previous, similar resolutions to remove high fructose corn syrup, trans fat and MSG from all dishes. The brand also launched a new marketing push in 2010 with its first-ever television ads.