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Top 100: I Love Falafel No. 100

March 20, 2011

I Dream of Falafel

Chicago / No. of units: 2

In 2009, brothers Imran and Munaf Kasbati and their partners Shoib Aziz and Henry Nuguid sold their other restaurant interests to serve up fresh-made fast casual Mediterranean food with a new concept, I Dream of Falafel. The first store took off quickly, prompting the partners to fire up a second Chicago Loop location last May, followed by a third due to open this March. Next, they hope to test their concept with suburban weekend and dinner markets (lunch traffic now comprises more than 90 percent of business) and, if that goes well, launch a full-scale franchise effort.