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Top 100: Hello Pasta No. 93

April 10, 2011

93. Hello Pasta

New York City / Locations: 3

A start-up this energetic could be fueled only by complex carbohydrates. In 2010, a trio of Frenchmen in New York borrowed the portable pasta trend, taking their home country by storm, and, voilà, Hello Pasta was born. Entrées comprise all-natural pastas and organic sauces that cost less than $10. To serve a youthful demo, Hello Pasta offers online ordering from its Facebook page, an electronic loyalty program and Twitter updates. The chain’s first three locations opened within a six-month window, with a fourth, mall-based unit following in February 2011. The system already has domestic and international deals in development and will introduce a formal franchising program in March.