21. California Tortilla, Rockville, Md. / No. of units: 37 The Fajita Burrito, Carnitas Verde and a vegan-friendly No-Meato Burrito are just a sampling of the more than 25 new items California Tortilla added to its menu this year. Others include a new nachos category, pork carnitas and a “Veg Me” option allowing diners to substitute vegetables for the meat in any burrito. Thanks to its May 5, 2010, promotion, the franchise saw its biggest day ever on Cinco de Mayo, with sales up 32 percent over Cinco de Mayo 2009.
February 7, 2012
21. California Tortilla
Rockville, Md. / No. of units: 37
The Fajita Burrito, Carnitas Verde and a vegan-friendly No-Meato Burrito are just a sampling of the more than 25 new items California Tortilla added to its menu this year. Others include a new nachos category, pork carnitas and a “Veg Me” option that allows diners to substitute vegetables for the meat in any burrito. Thanks to its May 5, 2010,promotion, the franchise saw its biggest day ever on Cinco de Mayo, with sales up 32 percent over Cinco de Mayo 2009.