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Top 100: Burger Lounge No. 21

July 12, 2012

Burger Lounge

La Jolla, Calif. / No. of units: 6

Founder Dean Loring built his 6-year-old gourmet burger chain on the slogan “We do a common thing uncommonly well.” This might be an understatement. Every aspect of SoCal’s Burger Lounge is the epitome of über: -cool, -organic, -eco. Restaurant interiors are trendy and sleek, all-natural beef is sourced from a single tall grass farm in Kansas, and restaurant operations are certified green. Loring’s Rogue Restaurants management group has partnered with a Connecticut-based equity group to step up growth. The chain will open a seventh location in Hollywood this spring and plans to launch an eighth in Santa Monica soon.