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Top 100: Baker Bros American Deli No. 82

May 10, 2011

82. Baker Bros American Deli

Dallas / No. of units: 15

Baker Bros American Deli co-founder Ken Reimer hit upon the idea for the concept after noticing a hole in the restaurant industry between quick serve and casual dining—the space we now know as fast casual. From day one, the upscale deli chain was set up to be a franchise vehicle for multi-unit expansion and designed to thrive in modest-sized towns to major suburban markets, relying on flavor profiles that appeal to any region in the country. Although the company was relatively quiet in 2010, its consistency and appeal