News

Togo's unveils new look

April 30, 2018

Togo's has implemented a system-wide brand refresh anchored by its new anthem, "True to the Sandwich," and its new sandwich, the Pretzelrami. The 47-year-old company elected to carry out the refresh in order to ensure that all of its marketing efforts — from store design to packaging — truly represent the brand's stories, according to a company press release.

Guests will begin to see immediate changes, including an updated logo, new employee uniforms and vibrant new packaging, the company said. Stores will also undergo a facelift, which will be rolled out gradually at more than 220 Togo's locations, and will be used by new restaurants, as well.

"Togo's has been pretty quiet the last few years, but we're thrilled to begin sharing our many exciting brand improvements with existing and new guests," Togo's President Glenn Lunde said in the release. "Our commitment is to be relentlessly 'True to the Sandwich' in everything we do, which means staying laser-focused on what matters most to our guests, and that's bold flavors, premium ingredients, and generous portions."

The Pretzelrami, featuring more than a quarter-pound of Togo's pastrami on a soft pretzel roll, is toasted with two slices of aged white cheddar cheese, and is finished off with yellow mustard and dill pickles, according to the release.

The evolution of Togo's offers prospective franchisees the chance to join the brand at a very exciting time, said Togo's Chief Development Officer Corey Wilde. 

"Togo's presents a tremendous opportunity for potential franchisees looking to expand their portfolio and grow with a proven brand that has an extremely loyal following,"  he said in the release. "Our existing franchise partners are very enthusiastic about the brand refresh and are confident that our fresh approach will strongly resonate with new guests, while [being] appreciated by longtime fans who have loved Togo's since their very first bite."

The brand has more than 220 locations in five states.