News

Togo's refreshes branding with new logo, marketing collateral, menu addition

August 12, 2019

Togo's has a new look anchored by its latest slogan — "True to the Sandwich." The 47-year-old company is upgrading everything from its logo and in-store design to its packaging, according to a company press release. Changes at the brand's 220 locations will be rolled out gradually, and all new units will open with the updates.

"Togo's has been pretty quiet the last few years, but we're thrilled to begin sharing our many exciting brand improvements with existing and new guests," Glenn Lunde, president of Togo's, said in the release. "Our commitment is to be relentlessly 'True to the Sandwich' in everything we do, which means staying laser focused on what matters most to our guests, and that's bold flavors, premium ingredients, and generous portions."

In addition to the brand refresh, Togo's has added the Pretzelrami to its menu. Featuring over a quarter pound of pastrami on a toasted soft pretzel roll, the Pretzelrami has two slices of white cheddar cheese and is finished off with yellow mustard and dill pickles.

Chief Development Officer Corey Wilde said the changes will help the brand build a stronger national presence as its enters new territories while infilling existing markets.

"Togo's presents a tremendous opportunity for potential franchisees looking to expand their portfolio and grow with a proven brand that has an extremely loyal following," he said in the release. "Our existing franchise partners are very enthusiastic about the brand refresh and are confident that our fresh approach will strongly resonate with new guests, while appreciated by longtime fans who have loved Togo's since their very first bite!"

The chain is celebrating its brand refresh with a marketing campaign developed by Siltanen & Partners of Los Angeles titled, "How Far Would You Go for a Togo?" which illustrates the extreme and humorous lengths that people will go to get their favorite Togo's sandwich. Fans can share their own stories about how far they would go for a Togo on social media.