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Togo's launches 'quirky' ad campaign

April 9, 2013

Togo's is debuting a new multimedia advertising campaign, which includes a series of TV, radio and outdoor ads in Togo's existing growth markets along the West Coast.

The quirky new TV advertisement depicts the story of Togo's kindhearted mascot's commitment to "saving the world" one sandwich at a time. The videos were spontaneously filmed throughout California with real people, and will begin airing on April 15, said Renae Scott, vice president of branding and marketing for Togo's. Additionally, in the Los Angeles market, 200 outdoor premium panels, extensions and transit shelters will feature Togo's best-selling #9 pastrami sandwich accompanied by "meaty" tag lines.

"Togo's is known for its big and meaty promotions and humorous social media marketing, and this campaign truly captures the passion that Togo's raving fans have for our brand," Scott said. "We anticipate the Togo's mascot will make more spontaneous appearances in future campaigns. Who knows where he'll show up next in our quest to satisfy the taste buds of our fans throughout the West."

Expanding the brand
As part of its 40-year anniversary, Togo's announced a goal to grow the brand to 400 restaurants over the next three years. To help fuel growth, Togo's offers new and existing franchisees access to $15 million in financing for qualified candidates to both build new restaurants and for transfers.

At Togo's, 51 percent of its traditional restaurants experienced average unit sales in excess of $600,000, with 25 percent over $800,000, according to the company.

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