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TikTok star launches ice cream cake brand with Nextbite

Digital celebrity Dylan Lemay, known for his ice cream obsession, has partnered with Nextbite to offer a delivery-only Cake Cup Creamery dessert menu. Provided

June 27, 2022

Digital celebrity Dylan Lemay, known for his ice cream obsession, has partnered with Nextbite to offer a delivery-only Cake Cup Creamery dessert menu. Previewed in New York City, Cake Cup Creamery features 12-ounce desserts stacked with layers of ice cream, cake, toppings and frosting. Flavors include Cookies & Cream; Strawberries & Cream; Peanut Butter Cup; and Chocolate Chip Cookie Dough, according to a press release.

Lemay is the largest ice-cream focused digital creator in the world with over 14.4 million followers and growing. He has been named one of YouTube's top "shorts" creators, and is the largest food and beverage creator on TikTok. He began his digital career by mastering short-form content and sharing his genuine and contagious passion for all things ice cream through daily videos.

"Life isn't just meant to be lived, it's meant to be celebrated, and that's what Cake Cup Creamery is all about," Lemay said in a press release. "Good things happen to us every day, but sometimes we are moving too fast to recognize and enjoy those moments. Ever since I started making ice cream content online I've realized just how powerful a sweet treat can be in our day-to-day lives. That's why I invented Cake Cup Creamery, so you can create moments of celebration at a moment's notice."

"With his more than 14 million followers across his platforms, Dylan is an ice cream sensation and the perfect partner for us to create these amazingly delicious ice cream cake cups," Alex Canter, CEO and co-founder of Nextbite, said in the release. "Now, any time is the right time to celebrate and we can't wait to work with restaurant partners to bring these on-demand ice cream cake desserts to consumers nationwide."

Originally founded as Ordermark in 2017, Nextbite is an all-in-one virtual restaurant solution for existing restaurants and kitchens that pairs the Ordermark online ordering/delivery management system with a selection of delivery brands.