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TikTok jumping into virtual dining

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December 21, 2021

Social media platform TikTok has partnered with Virtual Dining Concepts, a provider of virtual dining spaces, to create TikTok Kitchen, a dining service featuring menu items inspired by the hottest viral food trends featured on the app, according to a company press release. With over 1 billion users, creators often post food videos featuring innovative recipes and cooking hacks. The menu will celebrate those creators while offering restaurants across the country the opportunity to opt in and become a market partner, said VDC co-founder Robert Earl.

"Working with the team at TikTok on development of the menu and the whole vibe of this brand has been so energizing, and I am thrilled to reveal our newest VDC concept today, TikTok Kitchen, which will be our first with an ever-changing menu," he said in the release. "When we launched MrBeast Burger last December, we were in uncharted territory. Now, one year in, MrBeast Burger is seen as the absolute prime mover in the virtual space, with locations continuing to open throughout the USA and internationally, and we believe TikTok Kitchen is right up there in the same stratosphere. With TikTok's constant support through initiatives on the platform and via their creators, TikTok Kitchen will always be relevant and exciting."

Proceeds from TikTok Kitchen sales will go to the creators who inspired the menu items as well as toward helping other creators express themselves on the platform.

The menu will respond to demand for the hottest current trends, so it will be updated quarterly. As with all VDC concepts, TikTok Kitchen menu items are fully tested in advance to ensure that efficiencies and practicality issues are addressed inside working restaurant kitchens. Once approved to carry TikTok Kitchen, restaurants will receive the training materials, recipes and packaging, Earl said.

The companies have not yet released when and in what markets TikTok Kitchen will serve.




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