STRATEGIC PARTNERS
December 27, 2017
Tijuana Flats has launched a take-home burrito meal kit geared toward family dinners and smaller offices looking for a group lunch option, according to a company press release.
The Hardly Homemade Burrito Kit, priced at $34.99, is available on UberEats and through in-store takeout. It feeds up to six people and has protein (chicken and beef), toppings (jalapeños, onions, lettuce, tomatoes, sour cream, and cheese), choice of refried or black beans, rice, flour or wheat tortillas, and chips. The kit also comes with instructions for “How to Roll a Fat One” via a 10-step process that includes directives like, "Add cheese (a cheesy burrito is a happy burrito)" and "Fold the sides in toward the center, making your tortilla hug those tasty insides."
The launch of Tijuana Flats' Burrito Kit comes after the unveiling of the company's Hardly Homemade Taco Kit earlier this year, Larry Ryback, CEO at Tijuana Flats, said in the release.
"Like the Taco Kit, our new Burrito Kit is an easy and fun solution for busy families this holiday season and beyond," he said.
Established in 1995 in Winter Park, Florida, Tijuana Flats has 136 locations in Florida, Georgia, Indiana, North Carolina, South Carolina and Virginia.
