Operations

Tijuana Flats exits bankruptcy ready for growth

Photo: Tijuana Flats

January 23, 2025

Since exiting Chapter 11 bankruptcy proceedings, Tijuana Flats has reduced its debt, improved profitability and created a more efficient operation, said CEO Jim Greco.

"This process positions us to focus on what truly matters — delivering exceptional hospitality, value and flavors to our guests," he said in a company press release. "As a fast casual Mexican restaurant brand known for its fun, festive atmosphere, we are dedicated to preserving our unique identity while continuing to innovate and meet the evolving needs of our guests and communities."

The 30-year-old company filed for Chapter 11 in April 2024, was acquired by Flatheads LLC, and closed 11 locations, according to USA Today. It's now ready to enter new markets, expand menu offerings and enhance value by partnering with a family owned Mexican food company to create authentic recipes, such as its Street Tacos.

To enhance the guest experience, Tijuana Flats has refreshed its stores and will continue to refine the look to ensure a fun atmosphere remains central to the brand's identity, Greco said. With a renewed focus on families, the company is launching tailored marketing promotions and leveraging its Flatheads loyalty program to deepen connections with guests and emphasize value.