News

The Three Stooges Brand launches fast casual burger concept

July 7, 2014

C3 Entertainment Inc., owner of The Three Stooges brand, and licensee Legendary Burgers Inc. have teamed up to launch a new fast casual burger chain called The Three Stooges Burger House.

According to a press release, the new concept will feature "nostalgic The Three Stooges cinema and sophisticated technologies, giving customers a truly unique dining experience." Customers can order in person at the counter, at their tables via touchscreen tablets, online or via a phone app using an integrated system created specifically for the brand. There will also be a drive-thru pickup window for those who order remotely.

The restaurants will include monitors playing The Three Stooges video collection, as well as a life-sized digital image screen complete with a mini stage for customer photo opportunities with their favorite Stooge.

The menu includes made-to-order, chef-inspired American dishes, the release said.

C3 EVP Ani Khachoian said The Three Stooges Burger House is ready for "significant" global brand extension. The restaurants will be offered as franchises by its licensee and Khachoian said there is interest throughout the U.S. and abroad.

"The unique combination of the iconic The Three Stooges brand, delicious American cuisine, and an incredibly efficient, tech driven, innovative customer service experience will ensure our aggressive entry into the fast casual burger market is not only successful, but trendsetting within this industry," Legendary Burgers VP Rose Rivera said in the release.

The Legendary Burgers’ company was brought together specifically for The Three Stooges project with offices in both California and Connecticut.