News

The Pie Hole expanding to LA's valley

The Pie Hole, a L.A.-based pie and organic coffee concept, has closed a three-unit franchise deal for Los Angeles County, California.

January 21, 2016

The Pie Hole, a L.A.-based pie and organic coffee concept, has closed a three-unit franchise deal for Los Angeles County, California.

The brand, which has two corporately-owned locations in Los Angeles and Pasadena and another LA location opening in Hollywood early 2016,  has partnered with Fransmart to help it expand through a franchise program, according to a company press release.

The new franchisees, Raj Singh and Aaron Johnson, have signed up to open three locations in the valley. The men have been best friends since childhood and grew up next door to each other. They have always wanted to go into business together and chose to invest in The Pie Hole because they love the product, as well as the uniqueness of the brand, according to the release.

"We love the Pie Hole because we can see the positive impact that the brand has on its customers. When you think of The Pie Hole, you envision something specific and there is nothing else like it in the market," Johnson said.

Both men come from finance and investment banking backgrounds but grew up in entrepreneurial families. They've chosen to develop in the valley because of the dense population and diverse demographics mix.

"The brand's DNA and philosophy perfectly aligns with our vision. We are excited to become part of the Pie Hole family," Singh said.