Franchising

The Melt heats up growth with franchising strategy

Source: The Melt

April 1, 2026

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San Francisco-based The Melt is seeking experienced multi-unit restaurant operators to help expand its presence in California and Arizona, where it owns and operates 20 locations.

"We took a very thoughtful approach to franchising The Melt," Greg Vojnovic, the company's head of franchising, said in a press release. The 5-year plan also calls for expansion beyond its core markets.

"It's an exciting way to accelerate growth, strengthen our footprint and introduce The Melt to more guests in more places," he said.

The Melt reported $58.3 million in corporate revenue in 2025. Locations open more than a year averaged $3.4 million in annual sales, with the top third exceeding $4.5 million in average unit volume.