The Melt, headquartered in San Francisco with 15 locations across California and Colorado, has broken the Guinness World Record for the largest cheese sculpture.
September 22, 2015
The Melt, headquartered in San Francisco with 15 locations across California and Colorado, has broken the Guinness World Record for the largest cheese sculpture. In celebration of National Cheeseburger Day, The Melt partnered with cheese sculptor Troy Landwehr to create the 1,524-pound, record-breaking sculpture in the shape of a cheeseburger, complete with a pickle on top.
The sculpture was carved over 30 hours from a one-ton block of 100-percent aged Wisconsin cheddar cheese. Debuting on National Cheeseburger Day at Los Angeles’ popular Hollywood & Highland, the final sculpture measured in at 45 inches in height, 38 inches in width, and 599 pounds more than the previous record-holding sculpture.
"The Melt added cheeseburgers to the menu in November 2014, and they have quickly become our most popular menu item," said Kerri Martin, VP of marketing. "As we approached our one year anniversary of the introduction of cheeseburgers we wanted to pay homage to all things deliciously cheesy — and put smiles on our fans’ faces by breaking this record. We’re happy to say we have accomplished that goal."
The Melt encouraged cheeseburger lovers to be a part of the event by offering all those who stopped by on Sept. 18 the chance to win free cheeseburgers for a year. Social media users who snapped a creative "cheeseburger selfie" with the carving posted it to Facebook, Twitter, Instagram or Vine with the hashtag #TheBigCheese2015 for a chance to win gift cards.
In addition to breaking the record, The Melt is also celebrating National Cheeseburger Day with its official charity partner, the Whole Kids Foundation, an organization of Whole Foods Market that works to fund grants for edible school gardens and fun food education. In honor of the record-breaking event, The Melt is donating an educational school garden to a Los Angeles- based elementary school as part of its mission to help kids eat better, educate children about healthy food choices and have fun while doing it, according to the release.