Marketing

The Melt celebrates Pride with Harvey shake

Provided

June 12, 2023

The Melt, a San Francisco-based restaurant known for its MeltBurgers and comfort food, has brought back its Harvey Milk Shake in celebration of Pride Month.

Available through June 30, guests may sip on the vanilla shake topped with rainbow sprinkles at the chain's 11 locations throughout The Golden State. At the brand's San Diego restaurant, the shake will remain available through July in honor of the city's annual Pride Month Festival. For every shake sold, The Melt will donate $1 to benefit Equality California, the nation's largest statewide LGBTQ civil rights organization and a longtime partner of the restaurant brand.

"We are happy to announce the return of our beloved Harvey Milk Shake to benefit Equality California this June," The Melt CEO Ralph Bower said in a company press release. "Every year, The Melt looks forward to celebrating Pride month by supporting our local LGBTQ+ community. We are proud to partner with Equality California once again and serve our colorful and delicious Harvey Milkshake to both new and returning guests this June."

The shake is a nod to the legacy of Harvey Milk, a California politician and civil rights leader known for advocating LGBTQ equality in the U.S. With a passion for honoring company values and giving back to the communities in which it serves, the Harvey Milk Shake embodies The Melt's mission to be a place where everyone feels welcome and where diversity can be embraced at every level, Bower said in the release.

As an extra sweet perk, customers who tag the photo-worthy milkshake on Instagram using the hashtag #IMeltforPride will be entered for a chance to win a variety of Pride Month-themed gift cards and prizes from The Melt.