News

The Hummus & Pita Co spreading to Denver

October 9, 2017

The Hummus & Pita Co. has signed a five-unit franchise deal for the Denver market. The company signed the franchise deal with Denver entrepreneur Rachid Elmrini, according to a company press release.

Founder and President Janice Axelrod opened the first Hummus & Pita Co. in 2011, in New York City's Chelsea neighborhood. Since then, the restaurant has opened three additional New York locations. Its unit economics (averaging $1,200 in sales per square foot) coupled with high consumer demand proves the concept is well-positioned to make its foray into additional markets, Axelrod said.

"We look forward to spreading our crave-able Mediterranean menu and rave-able atmosphere and service into other markets across the country," she said in the release. "We found the perfect partner in Rachid to accomplish this in Denver, as he shares the same passion we do, as well as the background and know how."

Elmrini said he's had his finger on the pulse of restaurants looking to expand into the Denver market through franchising for quite some time, but had yet to find one he was passionate about until discovering Hummus & Pita, Co.

"After consulting with my wife, we traveled to New York where I was immediately impressed with the efficiency and professionalism of the concept," he said.

Earlier this year, Hummus & Pita Co. partnered with Fransmart, a franchise development company that also works with Five Guys Burgers and Fries, The Halal Guys and Qdoba Mexican Grill.