News

The Halal Guys expands cloud kitchen portfolio

January 22, 2020

The Halal Guys is focused on expanding via cloud kitchens to boost delivery, pickup and group ordering option.

It's working with franchise management partner Fransmart to evaluate locations, according to a press release, and given the success of its cloud kitchen unit within Kitchen United in Pasadena, the brand is offering on-demand delivery service at DoorDash Kitchens in Redwood City, California. 

"The Halal Guys has an incredible reputation, and its franchisees are always eager to expand into new markets," said Dan Rowe, CEO of Fransmart, in the release. "But no two territories are exactly the same, and it’s important to grow in a way that’s strategic and profitable. The small footprint and flexibility of cloud kitchens enables franchisees to unlock opportunities in desirable markets, while avoiding typical barriers like high rent or infrastructure costs."

The brand operates four carts and 95 restaurants with 400 more locations in the pipeline.