Marketing

The Halal Guys drops line of streetwear

Provided

August 23, 2021

The Halal Guys has created a streetwear capsule collection featuring outerwear, tees and accessories.

In partnership with Lafayette and Privilege New York, the NYC-based chain that started as a street food vendor in 1990, used its street smarts as an inspiration to create a fashion-forward line of streetwear that allows fans to represent their favorite fast-casual chain in style, Ahmed Abouelenein, CEO of The Halal Guys and son of The Halal Guys' co-founder, said in a company press release.

"In every brand decision we make, we consider how to pay homage to our humble beginnings as a NYC street food cart," he said. "This apparel line was inspired by New York City fashion, pairing today's streetwear trends with The Halal Guys' iconography and we think fans will be excited about the collaboration."

The merchandise includes:

• Coach jacket: $120.
• Hoodie: $120.
• Long-sleeve tee: $50.
• Short-sleeve tee: $40.
• Dad hat: $40.
• Combo platter cushion: $40.
• Keychain: $14.
• Towel: $24.
• Sauce dispensers: $30.

"As a long-time fan of New York's most famous street food, our team was thrilled to collaborate with The Halal Guys," Jun Kin, founder of LFYT, said in the release. "Together, we've had the opportunity to combine our fans' love for food + fashion and create a fresh way for them to express themselves. Working with their team and watching our visions come to life has been an honor."

The Halal Guys has over 80 locations worldwide.