Technology

The Halal Guys revamps website

Provided

September 23, 2020

The Halal Guys, based in New York City, has revamped its website to complement its ongoing growth and innovation. Developed in partnership with Gourmet Marketing to improve online ordering for catering and delivery, regional restaurant accessibility and communications with franchisees, the website's design serves as a nod to The Halal Guys' roots as an urban food cart on the streets of New York City, Margaret Carrera, chief development officer of The Halal Guys, said in a company press release.

"We wanted to launch a new website that will better support our customers and team and help us connect with our fans around the world," she said. "Our new site will provide a better, more engaging experience with our fans and will also support our sustainable growth for years to come."

The website includes a weekly blog, individual location pages to present information about each restaurant and ordering links. It will soon host an online swag shop, allowing customers to purchase branded t-shirts, hoodies, hats/caps, water bottles, laptop covers and more.

In addition, the updated "Our Story" page gives visitors a look into the history of The Halal Guys, and its loyalty program is also better supported with clear and accessible resources to inform members about the exciting perks and benefits, according to the release.

With more than 65,000 members, The Halal Guys' rewards program gives fans the opportunity to redeem points for free platters, birthday rewards and other exclusive offers. The website also gives fans access to purchase revamped gift cards with a variety of fresh new designs and keeps them up-to-date on the company's latest COVID-19 safety protocols with a new button on the homepage.

The Halal Guys, which now operates 95 locations worldwide, continues to expand its U.S. and international presence through increased franchise locations. In March 2020, the brand also announced a partnership with CAA-GBG to bring its food products to grocery stores and retailers through consumer packaged goods.