Franchising

The Habit making Massachusetts plans

January 10, 2022

The Habit Burger Grill is opening in Massachusetts, thanks to a deal with Adam Quinn, who owns several restaurant brands, including Dunkin.' Over the next few years, he will add Habit locations to Wilmington and throughout Middlesex County.

"After seeing the extensive menu and trying the food, I knew The Habit Burger Grill was the perfect concept for me to invest in," Quinn said in a company press release. "Seeing employees chop fresh vegetables each morning, and flip burgers on the chargrill in real-time, are just a few factors that helped seal the deal for me. I've been in the restaurant industry for decades, and there is truly no other concept like The Habit Burger Grill. The level of support and training they provide to franchise owners is remarkable. And, when taking into account the brand's devoted customer base and strong AUV, the opportunity to establish The Habit's presence in Massachusetts was one I could not pass up."

Backed by Yum! Brands, The Habit has over 300 restaurants in 14 states, as well as 11 international locations.