News

The CoreLife Eatery takes on franchising

August 12, 2016

The CoreLife Eatery executive team is taking its active lifestyle restaurant national with the launch of franchising opportunities a little more than a year after the first location opened its doors, according to a company press release.

With the mission of making clean, healthy food accessible to local communities every day, CoreLife is experiencing rapid growth as customers continually seek healthy options compatible with their busy lives, said Company President Larry Wilson. Due to incredibly strong first-year sales data and consistent community support and demand, he sees franchising as the best way to strategically launch their concept in key markets around the country.

"The response to the CoreLife Eatery model has been overwhelmingly positive in such a short time. We simply cannot grow fast enough by ourselves to meet customer demand," Wilson said. "Opening up the brand to franchising will allow more communities around the country to benefit from this new concept in clean, healthy eating and living."

CoreLife is planning to open five more corporate stores this year and an additional 15 in 2017. The company plans on having 100 corporate restaurants throughout the eastern and central states by the end of 2021, and the franchising team will open 200 franchise restaurants on a national scale over the next five years, Wilson said.

The menu

With greens, grains and bone broth as basic building blocks, CoreLife focuses on food first through high-level customization of menu items. The single line service system and a narrowly defined menu structure allow for maximum interaction with guests, which virtually eliminates order error or surprise, according to the release.

Wilson said there is great profit potential because of the simplicity of the chain's ingredients and the end-to-end use of all vegetables, proteins and add-ons. Dressings, broths and beverages are made from scratch every day in each location

Getting communities fit

CoreLife Eatery takes its mission as an active lifestyle restaurant seriously and participates in a variety of community events. Through fitness festivals and special yoga feast events, CoreLife invites members of the public to enjoy delicious culinary creations and explore and improve upon their overall wellness, Wilson said.