Franchising

The Chopped Leaf rolls out updated menu, 1st national ad campaign

Provided

May 1, 2023

Canada-based fast casual brand, The Chopped Leaf, is launching its first national advertising campaign to celebrate its Shake-A-Bowl menu item, a salad that comes in a to-go bowl that allows customers to shake their salads to mix ingredients.

"We've definitely shaken things up at The Chopped Leaf with a new menu focused on our customers' nine favorite flavors, new packaging, and our first ever national advertising campaign," Karen Paradine, head of marketing, said in a company press release. "Our goal is to bring a sense of fun and energy to healthy eating, and improve the overall experience for our customers, our franchisees and our staff."

The commercial will air on various media channels, including social media and national TV.

The Chopped Leaf is expanding across Canada with 30 restaurants planned to open this year, mainly in Ontario, Manitoba and Atlantic Canada. Franchise opportunities are also available in British Columbia, Alberta, Saskatchewan and Quebec.

"Canadians are actively looking to eat healthy, and feel good after they eat, which is what we offer," Blair Stevens, president and founder of The Chopped Leaf, said in the release. "Our franchisees and their team members are the key to a great customer experience and to our continued successful growth. As we expand across Canada, we are looking for franchisees who believe in the importance of a healthy lifestyle and the power of healthy eating."

Founded in 2007, The Chopped Leaf has over 100 locations, open and committed to open, within Canada and the U.S.