News

The Chickery adds 20 Middle East locations

March 28, 2017

The Chickery has signed its first franchise deal in the Middle East for 20 locations in Qatar and the United Arab Emirates, according to a press release.

Saleh Al-Samadi, of the ALSAMADI Group's hospitality division, signed the deal with The Chickery. Al-Samadi is also a Big Smoke Burger franchisee in Qatar and the UAE.

"We saw a tremendous gap in the market for high quality, fresh chicken," Al-Samadi said in the release. "The superior food quality and combinations really solidified our choice to invest in The Chickery." 

Fransmart developed the concept into an effective franchisor, and Dan Rowe, Fransmart's CEO, said the concept's focus on chicken will see results. "This is a great time to bring The Chickery to Dubai and we are excited to offer this better chicken concept to the UAE," Rowe said.

The first location should open later this year, according to the release.