Food & Beverage

The Budlong Southern Chicken serving Pumpkin Spice Chicken 'n' Waffles

Photo: Craveworthy Brands

October 3, 2024

Hot chicken concept The Budlong Southern Chicken, owned by Craveworthy Brands, is adding Pumpkin Spice Chicken 'n' Waffles, thanks to a partnership with Chicago-based waffle brand Evergreen. Available through Nov. 30, the seasonal LTO features two hot chicken tenders, two toasted Pumpkin Spice Pie Waffles and a honey drizzle on top.

"The Budlong team is excited to launch our first-ever seasonal LTO in partnership with Evergreen, blending our craveable hot chicken with their delicious waffles that just-so-happen-to-be nutritious," Craveworthy Brands VP of Operations Kristin Albert, said in a company press release. "This collaboration is a perfect blend of culinary creativity, backed by beloved seasonal flavors and our favorite Southern comfort foods. That's what we do best."

With pumpkin spice beloved by 62 percent of consumers each fall, Pumpkin Spice Chicken n' Waffles LTO offers a fun and delicious twist on the fall classic, said Evergreen CEO and founder Emily Cole Groden.

"We're looking forward to offering customers an experience that is simultaneously nostalgic and new, served sizzling hot in an amazing dining experience like The Budlong," she said in the release.

Craveworthy Brands is the parent company of Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, taim Mediterranean Kitchen and Wing It On.