News

The Big Salad to franchise globally

March 28, 2013

The Big Salad, a five-unit chain based out of Detroit, has signed an agreement with Beautiful Brands International to market and franchise its concept on a global scale.

BBI will take the lead in marketing the brand and selling their franchises in targeted markets worldwide. The Big Salad will be positioned as an upscale, fast casual salad restaurant concept with a footprint of about 2,000 square feet or less depending on accommodations. It will also have the capability to handle any size-catering event, which is a significant revenue driver for new franchisees, according to John Bornoty, founder and owner of The Big Salad.

"Serving mediocre food in a fast food environment is not what we're about," he said. "We work hard to create an inviting atmosphere for our guests — absolutely nothing is spared in our presentation from our granite counters and real china to our service with a smile attitudes. Our whole passion is creating an enjoyable dining experience where people love the food and love coming back again and again."

Unlike typical self-serve bars at salad restaurants, salads at The Big Salad are made to order by a chef according to the customer's specifications. Guests can choose from a wide selection of greens (iceberg, spinach, romaine or a combination) and select from 30 vegetables, eight meats and seafood options, eight dry toppings and 30 dressings. In addition, The Big Salad offers 12 signature salads, ranging from Greek, Caesar and Cobb to a Maurice, Baja and Antipasto, as well as more than 16 varieties of soups and seven sandwiches.

"The trend in the restaurant industry is toward healthy and delicious," Bornoty said. "We feel we're perfectly positioned for that upward momentum. The future is healthier eating, and we're primed for explosive growth."

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