News

Thanksgiving sales at Boston Market up 100%

Boston Market has achieved a nearly 100 percent increase in Thanksgiving sales over the past five years.

November 24, 2015

Boston Market  has achieved a nearly 100 percent increase in Thanksgiving sales over the past five years, according to a company press release.

"People today are busier than ever, and when faced with time limitations during the holidays, many would rather spend their time enjoying friends and families, than spending hours cooking and cleaning in the kitchen," said George Michel, CEO of Boston Market. "Our mission is to take the stress out of the holidays by providing quality holiday meals that taste homemade — all for a great price."

According to an annual holiday survey from Boston Market, the trend of using prepared foods in Thanksgiving meals continues to increase — with nearly half of all consumers planning to use prepared foods this holiday season.

The survey also found that while 86 percent of consumers enjoy the overall meal experience, the two greatest pain points are shopping for the meal and cleaning up.

"Recently the Department of Commerce released new data showing that this year, for the first time, Americans are spending more money dining out than on buying groceries," said Michel. "Over the past five years, we've gained consumer's trust by providing a variety of innovative holiday meal options at prices people can feel good about."

All 453 Boston Market restaurants nationwide, excluding its food court locations, will be open Thanksgiving Day (hours vary by location) and will offer guests a variety of holiday meal options, including:

• Heat & Serve Holiday Meals: Meals for four to 12 persons, turkey or ham. Guests can purchase a whole roasted turkey meal for 12, including one whole turkey, spinach artichoke dip, mashed potatoes, gravy, cranberry walnut relish, vegetable stuffing, dinner rolls and two whole pies for $109.99.
• Thanksgiving Day Meal: Roasted turkey breast or chicken with two home style sides, cornbread and a slice of apple or pumpkin pie.
• Hot & Ready Catered Buffets: The chain will cook and deliver a customer's feast.
• A la Carte: If customers need more mashed potatoes, burn the pumpkin pie or are pressed for time in the kitchen, Boston Market will sell sides and desserts.

To help with last minute planning, Boston Market will accept Heat & Serve and catering orders for Thanksgiving Day until 2 p.m. on Wednesday, Nov. 25.