News
Teriyaki Madness providing new revenue stream for franchisees
March 3, 2020
Teriyaki Madness has rolled out a new catering program that offers easier ordering and navigation for customers and will be a lucrative revenue stream for franchisees, CEO Michael Haith, said in a company press release.
"We're always looking for new ways to make it easier for our customers to get their hands on their favorite menu items, whether that's through new technology like our TMAD app, incentives like our loyalty program and gift cards, or off-site service like the new catering program," he said.
While the program's improvements are geared primarily toward consumer preferences, Haith said the program's biggest winners are the franchisees.
"Catering is the difference between a shop that does well in its market and one that completely dominates it," he said. "This update is going to take our shop owners to the next level."
The menu's diversity and customizable options allow for a variety of dietary choices, so it's the perfect solution for feeding everyone in the office.
"In many ways, this is just more of the same," Haith said. "We are determined to stay nimble so that we can effectively meet the demands of our customers, franchisees and an ever-changing marketplace. We keep our ears and eyes open, and we aggressively pursue improvements that serve the profitability of our franchisees, which is exactly what our new catering program does."
Teriyaki Madness, founded in 2003, has franchise agreements for nearly 150 shops in the United States
