News

Teriyaki Madness opens corporate shop in downtown Denver

October 14, 2019

Teriyaki Madness is opening the doors this week of a corporate shop in Denver.

The location, at 1920 17th Street, near Denver Union Station, was designed to reflect a focus on delivery, according to a press release.

"We're all incredibly excited to be opening a corporate-owned shop so close to our headquarters," said Teriyaki Madness Vice President of Marketing Jodi Boyce in the release. "Denver's Union Station has undergone some serious upgrades in recent years and become quite a hot spot for locals and visiting diners alike. It's also a heavy business area, so we're looking forward to tapping into our delivery capabilities to reach those customers, as well — it's the perfect location to serve our fans in our home city in all the ways we do best."

The fast casual brand's business has shifted over the past few years from an initial heavy dine-in focus to takeout and delivery, which now accounts for 65-80% of its traffic.

"By implementing these strategic changes to improve shop flow in our corporate location first, we're better able to test the effectiveness and measure results more closely to ensure our methods spell success for our franchise partners," Boyce said in the release.

The brand also plans to use the home market shop as its main training site for new franchisees.