Technology

Targetable buys ShopAdvisor to boost customer reach

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April 13, 2021

Targetable, a brand marketing platform for small businesses, has acquired ShopAdvisor as part of its strategy to boost its ability to target and reach specific consumer segments and campaign analysis capability.

The acquisition will put the two brands under the Targetable brand and ShopAdvisor CEO Jeff Papows will continue to work with the company in an advisory capacity, according to a press release. Terms of the deal were not disclosed.

"The restaurant and hospitality sector has been impacted more than any other by the COVID-19 pandemic. Operators must be increasingly innovative and nimble with their marketing to reach consumers with personalized promotions and offers that will entice them to order online, participate in curbside or contactless pickup or make a reservation. The challenge for most, is that they do not have the time or technical experience to develop and execute hyper local, personalized and location-aware marketing campaigns that reach their target customer. This is what our platform enables and is being used across hundreds of locations today," Andrew J. Nash, Targetable CEO, said in the release.

ShopAdvisor also brings experience working in market segments that align with Targetable's vision for expanding its customer base to include CPG brands and digital agencies, he added.

"Targetable has done a remarkable job establishing its platform as a game changer helping restaurants and other players in the hospitality industry move beyond basic web site marketing and promotions to intelligent ad campaigns that can reach consumers via popular social channels," Jeff Papows, ShopAdvisor CEO, said in the release.

Targetable's data-driven approach provides personalization and hypertargeting capabilities to acquire and retain customers on a cost-effective basis while maintaining a consistent brand experience.

ShopAdvisor's Proximity Marketing solution enables end-to-end marketing campaigns that engage consumers on their mobile devices, tablets and desktops, to drive traffic to targeted locations in geo-fenced areas.