News

Taboonette Middleterranean Kitchen awarding franchise deals

April 6, 2018

Taboonette Middleterranean Kitchen, a fast casual restaurant in Union Square, near New York City’s Greenwich Village, is now offering franchise deals, according to a company press release. Taboonette owner Danny Hodak has partnered with Gary Occhiogrosso, the founder of Franchise Growth Solutions, to leverage the franchise business model from a single location to 25 planned locations by 2021.

"The mash-up of Middle Eastern and Mediterranean cuisines has resulted in one of the most talked about franchises of the year: Taboonette,” said  Occhiogrosso, a 30-year veteran of franchise development and sales and founder of Franchise Growth Solutions. "The popularity of Taboonette’s convenient, budget-friendly and healthy dining options is fueling the franchise market for a turnkey, fast casual."

According to reports from Whole Foods Market and The National Restaurant Association, one of the hottest food trends in 2018, will be Middle Eastern ethnic cuisine.

Things like hummus, pita, and falafel were tasty entry points, but now consumers are ready to explore the deep traditions, regional nuances, and classic ingredients of Middle Eastern cultures, with Persian, Israeli, Moroccan, Syrian, and Lebanese influences rising to the top, according to a report Whole Foods Market. 

"Middleterranean foods combine the healthy oils, grains and proteins of the Mediterranean region with earthy spices and stuffed and skewered specialties of the Mid East to create created a cuisine all its own," said Occhiogrosso. "Middleterranean specialties, such as hummus, falafel and pocket foods: meat, seafood, and vegetable fillings stuffed into pita, are today’s go-to menu items — especially among dietary, yet flavor, conscious millennials."