STRATEGIC PARTNERS
October 30, 2018
Swig n' Sweets, a soda and snack bar chain headquartered in American Fork, Utah, is rebranding its 17 locations in Utah and Arizona. The Lehi location, the first restaurant to unveil Swig's new look, opened earlier this month, according to a company press release.
The previously animated logo has been simplified with stylized typography, and the refurbished restaurant décor reflects this, said Nicole Tanner, founder and co-owner of Swig.
"We're excited to finally reveal Swig's new look to our loyal customers and new fans," she said in the announcement. "The only difference at Swig will be our logo and restaurant décor. Our drinks and treats are still the favorite flavors you know and love. We have so much hope for the future of this beloved brand, and trust that our guests will step into this new era alongside us."
To celebrate its redesign, Swig, which is owned by Four Foods Group, is running a 30-day contest on its social media channels, giving away 100 Gold Tumblers entitling winners to one year of free Swig drinks. One winner and six friends will win an all-expenses paid trip to Las Vegas on a private jet. To enter, users can visit @swignsweets on Instagram.
In addition to the social contest, Swig held an exclusive launch party event on Oct. 19 for 100 fans who posted a photo of their Swig beverage or treat on social media with the hashtag #swigstakes.
