Staffing

Swig hires CFO to lead growth

Photo: Swig

January 30, 2024

In preparation for 2024 expansion plans, Swig has named Bill Ayers as CFO. Ayers joins Swig with over 20 years of experience in corporate finance and investment banking. Most recently, he was Global VP of Finance for Black Diamond, a provider of climbing and ski equipment, previously held leadership positions at 1-800 Contacts and worked in the banking industry at HSBC and BMO Capital Markets.

"Bill is sharp and strategic. He's a phenomenal find and will be a true asset to our team," Rian McCartan, CEO of Swig, said in a company press release. "Swig's growth trajectory is not for the faint of the heart, and we couldn't be more thrilled to have someone who is not only highly skilled, but an incredible fit for our fun and fast-paced culture."

Swig plans to add 25 corporate and 40 franchise stores by year's end, and has sold the rights to 500 units.

"It's an honor to join the Swig family. I'm looking forward to helping Swig enter its next chapter as it unlocks the franchise model, continues to ramp up corporate stores, and explores all the promising potential the brand has to offer," Ayers said in the release. "The team's knowledge of the customized beverage industry is unparalleled. I'm truly energized to work alongside some of the most passionate, dedicated, competitive people I have ever met. It's no wonder the Swig brand is so strong and the future so bright."

Founded in 2010 in St. George, Utah, by Nicole Tanner, Swig has expanded to 61 locations in seven states.