Marketing

Sweetgreen's Seasonal Sounds brings music to lunch breaks

Provided

July 21, 2021

Los Angeles-based Sweetgreen has a new way to keep customers humming during lunch via Seasonal Sounds, a platform allowing them to download curated playlists. Coinciding with five seasonal menu drops, the chain is partnering with a different artist each season, according to a company press release.

Beginning July 21, for example, fans may try the summer menu while listening to a Spotify playlist curated by folk-indie artist Faye Webster.

Through Seasonal Sounds, users may create a Spotify playlist of 10-15 songs inspired by the season.

Sweetgreen, founded in 2007 in Washington, D.C., has 121 locations in the U.S.

The chain was named FastCasual's Top 100 Brand of 2020.