Marketing

Sweetgreen launches 'Rewrite the future of food' campaign

Provided

November 22, 2021

As Sweetgreen makes its debut on the New York Stock Exchange, the brand has launched a campaign that calls on the nation to "Rewrite the future of food," furthering the Los Angeles-based chain's mission to inspire the next generation of healthy eaters to reimagine fast food, according to a company press release.

Appearing in New York City across static billboards, as well as Chicago and Washington, D.C., the campaign brings to life Sweetgreen's supply chain story by featuring juxtaposing images of farmers and ingredients with its dishes. Since it launched in 2007, the chain has worked with farmers to source its ingredients as sustainably and locally as possible.

Sweetgreen, which has 140 restaurants, publicly filed in October with the Securities and Exchange Commission, saying in its prospectus that over two-thirds of its revenue comes from digital sales and its AUV is $2.5 million. It has plans to double its footprint over the next five years.