Marketing
Sweetgreen launches loyalty program, Ripple Fries
April 3, 2025
Sweetgreen has launched SG Rewards, a free loyalty program allowing members to earn 10 points for every dollar spent toward perks and access to members-only deals.
"We're constantly inspired by our community, and SG Rewards reflects what our fans love most about Sweetgreen," Jonathan Neman, CEO and co-founder of Sweetgreen, said in a company press release. "Rooted in what our guests love, SG Rewards offers more value, more flexibility and more ways to enjoy Sweetgreen — from everyday surprise & delight moments to members-only deals and special perks."
Ripple Fries on SG Rewards
The nationwide rollout of SG Rewards comes on the heels of Sweetgreen's launch of Ripple Fries, which are air-fried and seed oil-free. Now, through SG Rewards, guests may redeem points for free Ripple Fries as part of their loyalty perks.
New members joining SG Rewards will receive 1,000 bonus points on their first eligible purchase throughout April, and existing members who make an eligible purchase now through April 11 will also earn 1,000 bonus points, equivalent to a free order of Ripple Fries.
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