Operations

Sweetgreen launches curated menu options

Provided

September 9, 2020

Sweetgreen has launched Collections, a menu format on its digital platforms featuring curated categories to meet guests' specific needs — whether they want more of a seasonal hit, easy access to dishes that meet dietary needs or an insider tip from chefs.

"Our goal with Collections is to make the Sweetgreen experience more personal for both new and returning guests, while adding a sense of discovery and fun to their visit — a culinary playlist, if you will," Nicolas Jammet, co-founder and chief concept officer, said in a company press release. "We know many of our guests have a go-to order, and Collections is our way of encouraging them to try new creations that other diners, team members and chefs are enjoying at the moment."

The menu was the result of a customer poll in which Sweetgreen discovered that although 25% of guests ordered similar dishes to what they've had before, they would try something new from the seasonal menu. Additionally, 73% of those respondents were interested in finding new ways to incorporate seasonal ingredients into their orders.

One of the menu's features is Eat Like a Chef, which gives diners an under-the-hood look at what their favorite culinary minds and past collaborators order from the restaurant. Guests may order Michael Solomonov's bowl of shredded kale and cauliflower rice, topped with spicy broccoli, toasted almonds, chickpeas, za'atar breadcrumbs and avocado, tossed in a lime-cilantro vinaigrette, for example, or may indulge in Danny Bowien's kale and arugula salad with chicken breast, cherry tomatoes, basil, walnuts, chickpeas and parmesan with Caesar dressing, lime squeeze and a touch of hot sauce. Additional chefs include Kwame Onwuachi, Missy Robbins, Mei Lin, Liz Prueitt, Malcolm Livingston and Nancy Silverton.

The Independent Restaurant Coalition, which is fighting to save local restaurants affected by COVID-19, will receive 100% of Monday's proceeds from Eat Like a Chef.

The online menu will include five new Collections that cater to dietary needs, like dairy-free or protein-packed, or flavor preferences, such as crispy rice or super seasonal. Chefs will continue to add categories based on seasonal offerings and available menu items and will eventually include menu recommendations unique to each user, according to the release.

Founded in 2007, Sweetgreen has more than 100 restaurants.