Technology
Sweetgreen expands loyalty app offerings
September 26, 2023
Los Angeles-based Sweetgreen is adding a feature to its Sweetpass loyalty program allowing fans to receive exclusive offers and redeem rewards in-store.
"Our customers are the heart of our business," Chief Brand Officer Nathaniel Ru said in a company press release. "With nearly 50% of Sweetgreen customers purchasing in-store, we are excited to offer the best of our rewards across all our owned channels. Starting today, our loyalty program works on all in-store orders, driving unmatched value, customer experience and savings with the simplicity of in-person scanning."
To earn and redeem when ordering, customers may:
- Open the Sweetgreen app, and select "start challenge" under the loyalty tab at the bottom of the screen.
- Tap "Scan" to access the QR code and scan at the cash register to begin earning towards the selected challenge.
- Pay for the order with the preferred contactless or physical payment method.
To celebrate the launch, Sweetpass members may get a free beverage, bag of chips or crispy rice treat with a minimum purchase of $9.95 when they scan the QR code in stores through Oct. 1.
The Sweetpass program is designed to benefit every customer at Sweetgreen. Upon joining Sweetpass, Sweetgreen's free loyalty program, customers can enjoy personalized "challenges" as well as access to menu items that will be exclusively available to Sweetpass members.
Sweetgreen lovers can also upgrade their Sweetpass membership to Sweetpass+, where they will benefit from the following for $10 per month:
- Perks: $3 off daily Sweetgreen orders.
- Merch and Experiences: Be the first to know about limited edition merch drops and exclusive experiences.
- Support: Receive priority support on orders.
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