Co-Founder and CEO Jonathan Neman told employees last week that
October 27, 2020
He also said that transparency was part of the company's core and pointed out that the restaurant industry has been ben severely impacted by COVID-19. Recent data from Yelp found, for example, that since March, 61% of all restaurant closures were listed as permanent on its platform, and many offices were not returning until next summer.
"In our updated forecast we shared in April, we had expected more employees to return to offices after Labor Day and that we'd see a stronger ramp in economic recovery," he said. "The reality is many of our restaurants in dense urban areas, particularly in NYC, have yet to recover. We expect that this will be the case for the foreseeable future, but the one thing I'm absolutely sure of is that we'll recover as people, as a business and as a community. Over time, we will come out of this stronger with a reinvigorated sense of purpose for connecting people to real food."
What restructuring and reorganization looks like
The leadership team has finalized a roadmap for the next two years that includes accelerating store growth in new communities, reducing menu and operational complexity, investing in and elevating store leadership and enhancing our digital ordering,
"This plan will change how we work," Neman said. "This means that we need to reduce our investment in areas that do not directly support these objectives."
Once the team modeled slower financial recovery for 2021, the first things it looked at reducing were non-headcount-related expenses across the company including leases, consultants, vendors and temp spend.
"After we looked at all these costs, we started looking at headcount and determined how each team supported this new roadmap," he said. "We then determined the appropriate size for each department moving forward. Teams were impacted differently based on how this slower economy will affect our business."
Taking care of employees leaving
To take care of those leaving, the company is providing:
This crisis has forced us to reflect and remember what makes sweetgreen what it is," Neman wrote. "I believe it's our mission — connecting more people to real food. This remains unchanged and will continue to be our North Star.