News

sweetFrog preps for New York Yankees Promotional Day

July 24, 2014

sweetFrog Premium Frozen Yogurt announced today that it will give away co-branded Yankees/sweetFrog sunglasses to the first 18,000 children at Promotional Day at Yankee Stadium on July 26.

"The New York Yankees have created a tradition of excellence and family-friendly entertainment, and we are proud to be a part of it," President Vance Spilman said in a news release. "We are looking forward to our Promotional Day as a vehicle to share our wholesome, positive brand message with the Yankees’ passionate and loyal fans."

sweetFrog’s mascots Scoop and Cookie will also be interacting with fans in the Great Hall of Yankee Stadium during pregame activities. A sweetFrog branded frozen yogurt concession stand is located at Section 224 on the Main Level.

"We value our relationship with sweetFrog Premium Frozen Yogurt and hope sweetFrog continues to increase its brand awareness among our fans," said Michael Tusiani, New York Yankees senior vice president of Corporate Sales & Sponsorships.