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sweetFrog names new CMO

Matt Smith will lead planning, development, implementation and measurement of all sweetFrog marketing strategies, marketing communications, and public relations activities.

October 31, 2014

Yogurt concept sweetFrog Enterprises recently announced the appointment of Matt Smith as chief marketing officer.

Smith will lead the planning, development, implementation and measurement of all sweetFrog marketing strategies, marketing communications, and public relations activities.

"Matt brings extensive relevant marketing experience to the company," said Vance Spillman, president of sweetFrog Enterprises.  "He will draw on this experience to create our strategic branding plan that will take sweetFrog to the next level."